State & Local Media, Thought Leadership, Integrated Communications
Ellucian, the leading provider of software and services built to power higher education, is in the midst of transitioning their customers from on-premise solutions to the cloud. As part of that effort, Ellucian partnered with Alloy Communications to increase their visibility, credibility, and awareness among target audiences.
Ellucian was especially interested in creating thought leadership around the idea that the cloud is a key driver of higher-education innovation, ultimately transforming the user experience for students, faculty, and staff.
Our strategic media and thought leadership services helped Ellucian increase media placements among state & local, govetech, higher education, and national media by 249% in 2019, with 44% of all coverage featuring an Ellucian thought leader.
By weaving together a big-picture strategy that includes thought leadership, media relations paid content, surveys, and awards, we were able to make a meaningful impact, fast.